Branding & thought leadership

About this episode

Mark Amtower discusses thought leadership in GovCon with Evan Weisel, covering its definition, examples, and strategies for implementation.

This week on Amtower Off Center , host Mark Amtower is joined by Evan Weisel, principal and co-founder of W2 Communications for a discussion on thought leadership in GovCon. Topics discussed include: What constitutes thought leadership for our market Thought leadership examples including white papers, case studies, data-based research and more How to consistently leverage thought leadership Developing a thought leadership playbook for company SMEs and execs See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Mark Amtower

Guest: Evan Weisel

Topics covered

• thought leadership
• GovCon
• branding
• case studies
• white papers
• data-based research

Keywords

• thought leadership
• GovCon
• branding
• white papers
• case studies
• research

Mentioned in this episode

Organizations: W2 Communications

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