Like: The button that changed the world

About this episode

Martin Reeves discusses his book on the impact of the Like button on society and marketing.

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. " Like: The Button That Changed the World ". Topics include:  The evolution of the Like button What the creation and adoption of the button reveals about technical innovation Why the button is addictive The rise of the "Like" economy How Like transformed advertising and marketing Like-facilitated influencer marketing See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Guest: Martin Reeves

Topics covered

• Like button evolution
• technical innovation
• addictiveness of the Like button
• Like economy
• advertising transformation
• influencer marketing

Keywords

• Like button
• Martin Reeves
• advertising
• influencer marketing
• technical innovation
• Like economy
• addictiveness

Mentioned in this episode

Organizations: BCG Henderson Institute

Books & works: Like: The Button That Changed the World

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