The Strategic Enemy

About this episode

Laura Ries discusses branding strategies and common mistakes entrepreneurs make in her latest book, The Strategic Enemy.

Laura Ries, chairwoman of Reis Consulting and author of multiple business strategy books, joins host Mark Amtower on this week's Amtower Off Center to discuss her latest book: The Strategic Enemy . Topics include: Building your brand with an "enemy" in mind Branding mistakes entrepreneurs make The power of saying NO to maintain focus Why brand extension does not work Creating a category where you can be first See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info .

People in this episode

Host: Mark Amtower

Guest: Laura Ries

Topics covered

• branding
• business strategy
• entrepreneurship
• focus
• brand extension
• category creation

Keywords

• branding
• entrepreneurship
• business strategy
• focus
• brand extension
• category creation

Mentioned in this episode

Organizations: Reis Consulting

Books & works: The Strategic Enemy

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