Beliefs Are Tools, Not Truths: Beyond Belief with Nir Eyal
About this episode
Nir Eyal discusses how beliefs shape our attention and success, emphasizing that beliefs are tools rather than truths.
"Motivation is a triangle. It requires: Behavior: What am I going to do? Benefit: Why am I going to do it? Belief. If you don’t have those three areas of your life in concert, all the advice in the world is going to go in one ear and out the other. Beliefs are tools, not truths. The majority of our problems today—cultural, geopolitical, personal—come from the fact that we think our faith is fact, and we confuse facts for what are beliefs. Everything worth having in life is on the other side of discomfort. So if you can learn to manage discomfort through the power of belief, what couldn't you accomplish? Everything." - Nir Eyal Fresh out of the studio, Nir Eyal, best-selling author of "Hooked," "Indistractable," and the forthcoming "Beyond Belief," joined us in a conversation to explore how deeply held beliefs quietly shape our attention, decisions, and success. Nir shared his personal origin story of childhood obesity that revealed how we escape uncomfortable feelings through habitual behaviors, and progressed through the Hook Model that democratized Silicon Valley's habit-formation secrets for building products like Duolingo and Fitbod. He unpacks the critical insight that the…
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