Building the World's Largest Podcast Studio Network: Poddster & Podyx with Borko Kovacevic
From Analyse Podcast by Bernard Leong
April 1, 2026 · 1h 3m
About this episode
Borko Kovacevic discusses building the world's largest podcast studio network and the operational strategies behind it.
Fresh out of the studio, Borko Kovacevic, Co-founder of Poddster and Podyx, joins us to explore how he is building the world's largest podcast studio network and the operating system behind it. He shares his career journey from nearly 17 years at Microsoft across Central Europe and Asia Pacific, to making the entrepreneurial leap and launching Poddster's first flagship studio in Dubai, followed by Singapore. Borko explains how Poddster scaled by treating operations like software — standardizing over the operational framework to run studios from UAE and Singapore to now globally across the world while building a flywheel connecting corporate brands with authentic content creators. He unpacks how Podyx, the software spinoff, hit 24 markets with zero churn on day one. Closing the conversation, Borko shares why frequency and consistency in content creation — not polish — is the single most underestimated edge in the AI era, and what great looks like for Poddster and Podyx as a global studio network and platform. "So what people underestimate is frequency and consistency in posting content beats everything else. Because the future internet is about you being available online and you…
People in this episode
Host: Bernard Leong
Guest: Borko Kovacevic
Topics covered
- podcast studio network
- entrepreneurship
- content creation
- AI
- operations
- scaling business
Keywords
- podcast
- studio network
- entrepreneur
- content creation
- AI
- Poddster
- Podyx
- operations
- scaling
Mentioned in this episode
Organizations: Poddster, Podyx, Microsoft
Places: Dubai, Singapore, UAE, Asia Pacific, Central Europe
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