About this episode

This episode breaks down a successful Apple Ads campaign strategy managing over $70,000 per month in ad spend.

Want better results and ROI from your Apple Search Ads? In this video, I break down the exact Apple Ads campaign structure we use to manage over $70,000 per month in ad spend across mobile apps. You'll learn the two core campaigns we recommend starting with, how to structure your account for scale, and the common mistakes that waste budget and limit growth. Whether you're launching your first app or managing an established portfolio, this Apple Search Ads tutorial will help you build a stronger paid acquisition strategy in 2026. You'll learn: ✅ The 2 Apple Ads campaigns every app should start with ✅ How we structure accounts managing $70K+ monthly spend ✅ Campaign setup best practices for 2026 ✅ Common Apple Search Ads mistakes to avoid ✅ How to improve efficiency and scale profitable growth ✅ When to expand beyond the initial campaign structure Industry Report Mentioned: AppsFlyer Performance Index: https://www.appsflyer.com/resources/reports/performance-index/ Need help growing your app? Visit App Masters for app growth consulting, ASO, Apple Ads, and monetization strategies: https://www.appmasters.com You can also watch this video here: https://youtu.be/q3JuNLUKL1U…

People in this episode

Host: Steve Young

Topics covered

• Apple Search Ads
• ad spend strategy
• campaign structure
• paid acquisition
• app marketing
• growth strategies

Keywords

• Apple Ads
• campaign structure
• ad spend
• marketing strategy
• app growth
• common mistakes
• efficiency

Mentioned in this episode

Organizations: AppsFlyer, App Masters

Products: Apple Search Ads

Books & works: AppsFlyer Performance Index, State of eCommerce App Marketing Report 2026

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