How to Build an App Studio by Buying Apps [The Wall Street Playbook]

How to Build an App Studio by Buying Apps [The Wall Street Playbook]

From App Marketing by App Masters by Steve Young

April 11, 2026 · 1h 14m

About this episode

Josh Peleg discusses strategies for building an app studio through app acquisition and scaling.

In this episode, we are joined by Josh Peleg, who has deployed over $23M into mobile apps and games, to break down how top app studios are using a Wall Street-style playbook to acquire, grow, and scale apps faster than ever. We go deep into the buy vs build decision, how to spot undervalued apps, and the exact frameworks used to turn small apps into massive revenue drivers. Josh will also share real insights from the frontlines, including how his team scaled an app from 200K to 5M MAU, what most founders get wrong about valuations, and the biggest risks you need to watch out for before acquiring any app. If you're an app founder, indie developer, or investor looking to scale faster, reduce risk, and make smarter growth decisions, this episode is for you. You will discover: ✅ Why buying apps can outperform building ✅ How to evaluate apps before acquiring them ✅ When to double down vs kill an app ✅ The full app acquisition process (step-by-step) Learn More: 🌐 BlueThrone: https://bluethrone.io/ 👤 Josh on LinkedIn: https://www.linkedin.com/in/joshpeleg/ 🐦 Twitter/X: https://x.com/alwaysjoshp You can also watch this video here: ⁠⁠https://youtube.com/live/B06YNXmPXSE…

People in this episode

Host: Steve Young

Guest: Josh Peleg

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Mentioned in this episode

Organizations: BlueThrone

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