The Secret User Psychology Behind 100M Users’ App
From App Marketing by App Masters by Steve Young
April 18, 2026 · 1h 8m
About this episode
Colin Hodge shares insights on user psychology and strategies for app growth in a special birthday episode.
What if the real reason your app isn’t growing… isn’t your ads, features, or budget, but your understanding of user psychology? In this special birthday episode, we are joined by Colin Hodge, startup founder and growth expert behind apps with 100M+ users, including the Top 10 dating app DOWN, to break down how the best apps in the world actually grow. From launch to retention to revenue, Colin shares the exact psychological frameworks that drive user behavior, and how you can apply them to your own app today. A must-watch session for app founders, product managers, and growth teams who want to understand user psychology and build apps that drive retention, engagement, and revenue. PS: This episode is extra special as both Steve and Colin are celebrating their birthdays, so expect some fun moments along the way! You will discover: ✅ The 3 core levers to grow any app (paywalls, monetization, retention) ✅ The “Magic Moments” framework that creates addictive user experiences ✅ The psychology behind why users stay, pay, and come back ✅ Real lessons from scaling apps to millions of users Learn More: Colin’s book: colinhodge.com/book Connect with Colin: linkedin.com/in/ckbhodge Avail…
People in this episode
Host: Steve Young
Guest: Colin Hodge
Topics covered
- user psychology
- app growth
- retention strategies
- user engagement
- monetization
- startup insights
Keywords
- user behavior
- app retention
- growth expert
- psychological frameworks
- addictive experiences
- scaling apps
- monetization strategies
Sponsors
AppScreens
Mentioned in this episode
Organizations: DOWN, AppScreens, appfounders.co, colinhodge.com/book, linkedin.com/in/ckbhodge
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