52. Welcome to the Liminal Space (Buckle Up!)

52. Welcome to the Liminal Space (Buckle Up!)

July 13, 2026 · 51 min · Season 9 · Episode 28

About this episode

Rodney and Sam discuss how organizations can thrive in complexity and the evolving nature of competitive advantage.

Volatility is just the new normal, and it's crushed everyone's appetite for complexity at the exact moment complexity demands attention. Executives who used to love a whiteboard now say "just tell me the answer." Five-year plans read as fiction within months. Employees trust leadership less than ever and with AI in the mix the old moats (talent, pricing, product, position) are eroding or gone. So what's left? In this episode, Rodney sits down with Sam Rothkopf, co-steward of The Ready, to lay out the firm's new thesis: durable competitive advantage is the ability to execute in complexity, and the organizations that win will be the ones built to benefit from change. They get into why discernment beats endless experimentation, why execution is strategy now, and what it looks like when a company gets it right. -------------------------------- Ready to change your organization? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Let's talk.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Get our newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Sign up here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠…

People in this episode

Host: Rodney Evans

Guests: Sam Spurlin, Sam Rothkopf

Topics covered

Keywords

Mentioned in this episode

Organizations: The Ready

Books & works: AWWTR Ep. 43, BNW Ep. 80

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