How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)
About this episode
Nathan May discusses how increasing cost per lead can lead to significant revenue growth for newsletter publishers.
Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%. In this episode of Audience Bridge Insights, Nathan breaks down: Why cost per lead is lying to you (and what to track instead)How creative became more important than targeting on FacebookWhy "cheap" traffic sources quietly destroy monetizationThe del...
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