Your List Size Is Lying to You — with Armando Roggio (Quartz)
About this episode
Chris Miquel discusses email deliverability issues with Armando Roggio from Quartz.
What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size? In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late. Armando shares what surprised him most when they started fixing Quartz's email infrastructure, how activation rates jumped from 10% to 40%, and why the ind...
More episodes of Audience Bridge [Insights]
- Co-Reg Isn’t Dead — You’re Just Doing It Wrong (w/ Tim Bourquin)
- How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)
- The Local Newsletter Founder Who Proved Everyone Wrong About "Small Markets"
- Ryan Deiss on Why Email Still Wins
- Holiday Deliverability Survival Guide: Expert Insights from Matt Vernhout
- The 8 Hidden Infrastructure Issues Tanking Your Deliverability Right Now - with LB
Explore listener stats, chart rankings, contacts and more on the Audience Bridge [Insights] podcast page.