About this episode

Jayson Johnson discusses the critical role of sound in filmmaking and its impact on audience retention.

“ Sound is a really important part of how I make movies because I always tell people that if the sound is good and the picture is bad, then you’ll stick around to see what happens. However, if the sound is terrible and the picture is great, you’re out of there in like ten minutes. So sound is something that I always cherish. And I think that the right filmmaker who appreciates sound can really take advantage of what we think about and use, you know, the viewer’s imagination. A lot of film pictures start off in black and, you know, they just have the sound, so they really grab the audience’s attention right from the beginning. So sound is just such a powerful medium.” – Jayson Johnson This week’s guest is a filmmaker and the founder of Strike Five Films, an independent production company dedicated to authentic, character-driven storytelling. A graduate of Eastern Illinois University, he began his career under the mentorship of Francis Ford Coppola, working on the Wine, Daydreams & Memories tour before producing over 1,400 hours of broadcast television for Discovery ID. Since founding Strike Five Films in 2017, he’s written, directed, and produced nine short films that have…

People in this episode

Host: Jodi Krangle

Guest: Jayson Johnson

Topics covered

• film sound design
• audio importance
• storytelling
• filmmaking
• audience engagement

Keywords

• sound design
• filmmaking
• audio quality
• audience retention
• independent films

Mentioned in this episode

Organizations: Strike Five Films

Books & works: R.O.G.E.R & Me

Places: Richmond, Eastern Illinois University

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• Music in Film: Why the Wrong Score Changes Everything | Jayson Johnson · July 1, 2026 · 25 min
• Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor · June 17, 2026 · 37 min

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