Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor

Sonic Branding: How Sound Shapes Customer Experience with Caitlyn Trevor

From Audio Branding by Jodi Krangle

June 17, 2026 · 37 min · Season 1 · Episode 344

About this episode

This episode features a discussion with sonic UX researcher Caitlyn Trevor about the impact of sound on customer experience and brand identity.

“ When I do see really powerful sonic branding, it’s impressive. It stands out, you know? There was one I looked at, it was a luxury airline, or it was a luxury-like experience, I want to say. They sold, like, really specific vacations to remote parts of the world that were really luxury experiences and really interesting, and they had a really cohesive sonic branding that wasn’t music. It was just an intentional sound design approach where they had a lot of the sounds of the place, and they really focused on a sense of place. So when it was in Japan, it would be the sound of that water bamboo thing, you know, really magnified. And then the sound of an old wooden gate closing, and then the sound of someone folding a paper crane, like really delicate, beautifully recorded sounds that they would shape into the commercial. And so that wasn’t music, but every single ad had the same kind of vibe of this really intentional, beautiful sound design that evoked a sense of place. And that was just so cool. And so, when I see something like that, I’m like, ‘That’s what you can do. Why are you doing random samples when you could have a really nice effect and memorable impression?’" – Caitlyn…

People in this episode

Host: Jodi Krangle

Guest: Caitlyn Trevor

Topics covered

Keywords

Mentioned in this episode

Organizations: LinkedIn

Places: Japan

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