About this episode

This episode features a roundtable discussion among senior marketing leaders on the impact of AI on B2B marketing strategies.

In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B marketing and redefining the future of go-to-market strategy. From AI-powered execution and evolving buyer behaviour to the growing importance of brand trust and differentiation, the conversation explores how marketing teams are adapting to a world where content creation, targeting, and campaign execution are becoming increasingly automated. Drawing from real-world experience, the group shares insights on integrating AI across the full GTM engine, navigating the shift from SEO to AI-driven discovery, balancing speed with strategic focus, and building authentic engagement in an era where every team has access to the same tools. Participants: • Bettina Berntsen, CMO at SuperOffice • Carl Carell, Co-founder and CRO at GetAccept • Daniel Talbot, Senior Marketing Director at IFS

People in this episode

Guests: Bettina Berntsen, Carl Carell, Daniel Talbot

Topics covered

• AI in B2B marketing
• go-to-market strategy
• content creation automation
• buyer behavior
• brand trust
• campaign execution

Keywords

• AI
• B2B marketing
• go-to-market
• automation
• buyer behavior
• brand trust
• campaign execution

Mentioned in this episode

Organizations: SuperOffice, GetAccept, IFS

More episodes of B2B Marketing Futures

• E154: The end of B2B GTM as we know it · May 29, 2026 · 26 min
• E153: B2B GTM in the AI Era · May 20, 2026 · 32 min

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