About this episode

Senior marketing leaders discuss the impact of AI on B2B go-to-market strategies and team operations.

In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and redefining how marketing, sales, and customer engagement teams operate in an increasingly AI-driven landscape. From AI-powered research, segmentation, and campaign execution to the growing importance of human judgement, brand trust, and localization, the conversation explores how organizations are balancing automation with authentic customer connection. Drawing from real-world experience across SaaS, demand generation, localization, and enterprise marketing, the group shares insights on integrating AI into GTM workflows, improving marketing effectiveness, strengthening alignment between teams, and preparing organizations for the next era of B2B growth. Participants: Andrew Thomas, VP of Marketing at Acclaro Harry Davies, VP of Marketing Strategy, Investment and Effectiveness at Sage Jessica Tozer, Head of Demand Generation at Ninety

People in this episode

Guests: Andrew Thomas, Harry Davies, Jessica Tozer

Topics covered

• AI in B2B marketing
• go-to-market strategy
• customer engagement
• automation vs. human connection
• marketing effectiveness
• team alignment
• B2B growth

Keywords

• AI
• B2B marketing
• go-to-market
• customer engagement
• automation
• marketing effectiveness
• team alignment
• SaaS
• demand generation
• localization

Mentioned in this episode

Organizations: Acclaro, Sage, Ninety, B2B Marketing Futures, SaaS, demand generation, enterprise marketing

More episodes of B2B Marketing Futures

• E154: The end of B2B GTM as we know it · May 29, 2026 · 26 min
• E152: Re-imagining Marketing with AI · May 14, 2026 · 42 min

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