About this episode

The episode discusses how AI is transforming B2B go-to-market strategies and the evolving roles of marketing and sales teams.

In this episode of B2B Marketing Futures, senior marketing leaders come together for a roundtable discussion on how AI is reshaping modern B2B go-to-market strategy and challenging many of the traditional assumptions behind marketing, sales, and revenue growth. From AI-powered content creation, outbound support, localization, and workflow automation to the growing importance of human judgement, trust, and operational integration, the conversation explores where AI is genuinely replacing human effort and where experienced teams still create the greatest value. The episode also explores what B2B GTM teams should continue to own as AI takes on more operational work, including the future role of brand, customer experience, proprietary workflows, data strategy, and human decision-making in the lead-up to 2030. Participants: Justin Meredith, Digital Marketing Manager at Birdeye Suvish Viswanathan, Head of Marketing for European Operations and DACH Business Initiatives at Zoho

People in this episode

Guests: Justin Meredith, Suvish Viswanathan

Topics covered

• AI in B2B marketing
• go-to-market strategy
• human judgement in marketing
• operational integration
• content creation
• customer experience

Keywords

• B2B marketing
• AI
• go-to-market
• sales strategy
• content creation
• customer experience
• workflow automation

Mentioned in this episode

Organizations: Birdeye, Zoho

More episodes of B2B Marketing Futures

• E153: B2B GTM in the AI Era · May 20, 2026 · 32 min
• E152: Re-imagining Marketing with AI · May 14, 2026 · 42 min

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