Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing
About this episode
Amber Murphy discusses how First Financial Bank achieved growth through industry specialization in bank marketing.
Every community bank has checking accounts and loans. So the age-old question is, how do you stand out? First Financial Bank and Amber Murphy figured it out: they went deep in one niche, and then kept going, building many specialty lending divisions and driving massive growth. Check it out!
More episodes of Bank Marketing Show
- Ep 110 – AI Insights #1 – What You Should Be Doing Today
- Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
- Ep 108 – What Actually Works for a New Location
- Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota
- Ep 106 – The We-Tried-That Problem
- Ep 104 – Candie Simmons – Passion, Purpose & Communication in Community Banking
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