Ep 106 – The We-Tried-That Problem

About this episode

The episode discusses the reasons behind the failure of bank marketing tactics and emphasizes that the issue often lies beyond the advertising channel itself.

We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.

People in this episode

Hosts: Chris Bates, Dan Novalis

Topics covered

• bank marketing
• marketing tactics
• advertising channels
• SEO
• Google Ads
• direct mail
• marketing failures

Keywords

• bank marketing
• marketing tactics
• Google Ads
• SEO
• direct mail
• advertising failures
• marketing strategies

Mentioned in this episode

Organizations: Google Ads, SEO, direct mail

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