Ep 106 – The We-Tried-That Problem
About this episode
The episode discusses the reasons behind the failure of bank marketing tactics and emphasizes that the issue often lies beyond the advertising channel itself.
We break down the real reasons bank marketing tactics fail, from our experience seeing these things play out at banks across the country. Spoiler: it’s almost never the channel itself. Google Ads, SEO, and even direct mail DO work – but not if you only focus on the ad itself.
More episodes of Bank Marketing Show
- Ep 110 – AI Insights #1 – What You Should Be Doing Today
- Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
- Ep 108 – What Actually Works for a New Location
- Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota
- Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing
- Ep 104 – Candie Simmons – Passion, Purpose & Communication in Community Banking
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