Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota

About this episode

The episode discusses the importance of bold branding for banks to stand out in a crowded market.

Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.

People in this episode

Hosts: Chris Bates, Dan Novalis

Guest: Rich Jones

Topics covered

• bank differentiation
• branding
• marketing strategy
• trust building
• boldness in banking

Keywords

• bank marketing
• branding
• trust
• differentiation
• banking industry

Mentioned in this episode

Organizations: BankIn Minnesota

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