Ep 107 – Bold with a Purpose – with Rich Jones of BankIn Minnesota
About this episode
The episode discusses the importance of bold branding for banks to stand out in a crowded market.
Every bank says they want to stand out. But most don’t go beyond tweaking a logo, or updating colors, and continue to rely on the number of years in business to build trust. That’s important – but no longer enough to differentiate your bank against the thousands of others with a similar history. It’s time to be bold.
More episodes of Bank Marketing Show
- Ep 110 – AI Insights #1 – What You Should Be Doing Today
- Ep 109 – Go Niche or Go Home How Community Banks Win by Serving the Overlooked
- Ep 108 – What Actually Works for a New Location
- Ep 106 – The We-Tried-That Problem
- Ep 105 – Amber Murphy – The Case for Industry Specialization in Bank Marketing
- Ep 104 – Candie Simmons – Passion, Purpose & Communication in Community Banking
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