Using Holidays to Drive Sales with Emotion. With Natalie Shaw

About this episode

Phil Di Bella and Natalie Shaw discuss how hospitality businesses can leverage emotional connections during holidays to enhance marketing effectiveness.

In this episode of Bean There, Done That!, host Phil Di Bella is joined by marketing expert Natalie Shaw, co-founder of Yom Connect, to explore how hospitality businesses can use seasonal moments like Christmas to build emotional connections and drive real results. With over 25 years of marketing experience across Australia, New Zealand, and the US, Natalie shares how strategy, storytelling, and smart activations make all the difference in a crowded market. They cover the rise of voice-based AI in hospitality, why consistency matters more than follower counts, and how perception and people are the secret sauce in modern marketing. Whether you're running a café or scaling a brand, this episode will inspire you to stop ticking boxes and start telling better stories. Key Topics & Themes The 6 Ps of Marketing: People, Product, Price, Place, Promotion, Perception How emotional connection builds brand loyalty Why café owners should prepare early for Christmas The role of activations, consistency, and customer experience What social media platforms actually want from your content Using AI for productivity without losing the human touch The danger of cutting marketing during tough…

People in this episode

Host: Phil Di Bella

Guest: Natalie Shaw

Topics covered

• emotional marketing
• seasonal sales
• hospitality strategy
• AI in marketing
• brand loyalty
• customer experience

Keywords

• marketing strategy
• emotional connection
• Christmas marketing
• AI productivity
• customer engagement
• social media strategy

Mentioned in this episode

Organizations: Yom Connect

Places: Australia, New Zealand, US

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