The Godfather of Influence: What Makes Bob Bob, Part 2
About this episode
This episode explores the influences that shaped Robert Cialdini into a leading figure in behavioral science.
In the second episode of our three-part series, we go back into the time machine to see what shaped Robert Cialdini into one of behavioral science's most influential thinkers. We're exploring the childhood experience, career-defining decisions, undercover research, and surprising moments that led to Influence, pre-suasion, and the principles of unity. Topics [0:00] A breakup letter to social psychology [9:24] What makes Bob Bob? [16:03] Baseball, adaptability, and serendipity [23:40] Falling in love with psychology [27:46] Choosing freedom over prestige [36:44] The littering study that predicted elections [42:03] How Influence became a phenomenon [53:18] The birth of pre-suasion [1:08:18] Unity as the seventh principle [1:15:13] The legacy of Robert Cialdini [1:17:53] Coming up in Episode Three Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves
People in this episode
Hosts: Kurt Nelson, PhD, Tim Houlihan
Mentioned in this episode
Books & works: Influence, pre-suasion
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