Behavioral Grooves Podcast

We kick off our three-part series on Robert Cialdini by exploring the research, mentors, and discoveries that shaped one of behavioral science's most influential thinkers. From social proof and energy conservation to the creation of Influence, we trace the path that brought behavioral science from the lab to millions of everyday readers. Topics [0:00] The Utility Bill That Changed Behavior [9:28] Meet Robert Cialdini [12:41] The Famous Door Hanger Study [20:30] Social Proof and Opower's Success [22:16] The Book That Changed Behavioral Science [28:45] The Mentors Behind Cialdini's Thinking [41:30] Three Research Strategies That Defined His Career [56:01] Building the Science of Influence [1:01:01] Writing Influence for the Public [1:10:21] Why Cialdini's Work Still Matters Today ©2026 Behavioral Grooves Links Influence by Robert Cialdini Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves

In keeping with our themes of mattering, meaning, and connection this June, we wanted to reshare a conversation with had with author Emily Falk. In this conversation, we decode what goes on behind the scenes with our decisions - everything from what to eat for breakfast to how to respond to trolls on social media - and how emotional, rational, and social information is integrated by the brain to guide our choices. Emily's book is now available on paperback wherever you get your favorite reads. ©20256 Behavioral Grooves Topics [0:00] Intro and Speed Round with Emily Falk [8:29] Understanding Value Calculations [12:58] Research Methods and fMRI [18:01] Self-Relevance and Social Relevance Systems [28:41] Defensiveness and Social Norms [40:49] The Importance of Being "In Sync" [58:17] The Role or Music in Self/Social Relevance [1:07:45] Grooving Session: Communication, Social Norms, and Behavioral Science at Work ©2025 Behavioral Grooves Links About Emily What We Value by Emily Falk

Relationships change because people change. In this episode, we explore what it means when someone you love no longer feels like the person you once knew. Using behavioral science, we examine why personality shifts over time, why growth does not always happen in the same direction, and how to decide whether to reconnect, recalibrate, or let go. Topics [0:00] Understanding Relationship Changes [7:07] Relationship Changes Over Time [13:28] Self-Expansion Theory and Michelangelo Phenomenon [22:08] Growth vs. Escape: What’s Really Driving the Change? [29:49] How to Navigate Relationship Changes [34:00] Updating the Story of “Us” [43:01] The Importance of Compassion [46:00] Regret, Loss, and What to Do Next ©2026 Behavioral Grooves Links The All-or-Nothing Marriage: How the Best Marriages Work by Eli Finkel Join us on Substack! Join the Behavioral Grooves community Subscribe to Behavioral Grooves on YouTube Support Behavioral Grooves Music Links Gotye - Somebody That I Used to Know Flora Cash - You’re Somebody Else

In this special Grooving session, we unpack what happens when shared facts collapse and preferred beliefs take their place. Sparked by Kurt's firsthand experience during unrest in Minneapolis, this conversation explores why people reject lived experience, how identity defense and motivated reasoning shut down dialogue, and when it’s rational to stop trying to persuade altogether. Drawing on behavioral science, persuasion research, and real-world encounters, we examine how to choose your battles, why stories succeed where arguments fail, and what it actually takes to find common ground in a belief-first world.