He Raised His Prices 60x After Writing a Book
From Behind the Book Cover by Anna David
March 17, 2026 · 33 min · Season 2 · Episode 9
About this episode
Justin Breen discusses how writing his first book transformed his business and personal life, leading to significant price increases for his services.
If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Justin Breen used to charge $500 for his PR services. After writing his first book, he started charging $30,000. That's not a typo, and it's not because the book sold a million copies—it's because the book made him the person clients wanted to hire at that price. Justin's path to authorship started when his journalism salary got cut in half and he cold-contacted 5,000 people to find his first five clients. He documented that whole ride in Epic Life , and it led to The Epic F.I.T. Network, speaking engagements and media opportunities that didn't exist before the book. But what I really wanted to talk about is what happened with his second book, Epic Journey , because it got weird…
People in this episode
Host: Anna David
Guest: Justin Breen
Topics covered
- pricing strategy
- book writing
- entrepreneurship
- personal transformation
- public relations
Keywords
- PR services
- book impact
- entrepreneur journey
- ego death
- AI music company
Mentioned in this episode
Organizations: Corvia.AI, Melissa & Doug Toys
Books & works: Epic Life, Epic Journey
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