Why Your Book Is Never “Done”—And How It Can Keep Making Money for Years

About this episode

Brian Kurtz discusses the concept of the 'perpetual launch' for books and the importance of treating a book as a long-term business asset.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Brian Kurtz spent decades helping build Boardroom into a billion-dollar business through direct response marketing, which means he knows more about what actually makes people buy things than almost anyone I've ever talked to. So when he finally wrote his book Overdeliver , he didn't do what most authors do (cross his fingers, pray for a bestseller list, then move on). He treated the book like a business asset that would keep working for years, and that's exactly what it's done. What I wanted to get into with Brian is his idea of the "perpetual launch"—that a book is never done launching, which sounds exhausting until you hear how he actually does it. He used bonuses, podcasts…

People in this episode

Host: Anna David

Guest: Brian Kurtz

Topics covered

• book marketing
• perpetual launch
• email capture
• author strategies
• legacy

Keywords

• book marketing
• perpetual launch
• email capture
• author strategies
• legacy
• Overdeliver
• Brian Kurtz

Mentioned in this episode

Books & works: Overdeliver

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