He Sold 87 Copies—and Made $2.5M

He Sold 87 Copies—and Made $2.5M

From Behind the Book Cover by Anna David

April 7, 2026 · 25 min · Season 2 · Episode 12

About this episode

Alex Mandossian discusses how selling only 87 copies of his book led to $2.5 million in revenue by using the book as a credentializer for his consulting business.

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life. Alex Mandossian sold 87 copies of his book and made $2.5 million from it, which is either the best argument for publishing a book or the best argument against caring about sales numbers (or both). I've known Alex for years, and what makes him fun to talk to is that he'll just say the thing most authors won't admit: the book was never the product. It was the thing that got him in the room. He gave signed copies away on stages across six continents and every single one of his high-ticket consulting clients mentioned the book before they hired him. Not because it was a bestseller (600 copies sold, total, across two books) but because having it made him the guy who literally wrote…

People in this episode

Host: Anna David

Guest: Alex Mandossian

Topics covered

  • book publishing
  • business strategy
  • high-ticket consulting
  • branding
  • sales numbers
  • credentialization

Keywords

  • book sales
  • consulting clients
  • branding strategy
  • Alexisms
  • credentializer
  • high-ticket sales
  • content creation

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