About this episode

The episode discusses the challenges and future of AI shopping assistants, including ChatGPT's Instant Checkout.

In today's podcast episode, we discuss why ChatGPT's Instant Checkout didn't take off, the strengths and weaknesses of today's third-party AI shopping assistants, why they struggle with conversion, and what AI shopping might look like a year from now. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Grace Harmon and Rachel Wolff. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Report mentioned in this episode: https://content-na1.emarketer.com/state-of-ai-shopping-assistants Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-ai-recommend-sell-behind-numbers © 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction Moment…

People in this episode

Host: Marcus Johnson

Guests: Grace Harmon, Rachel Wolff

Topics covered

• AI shopping assistants
• ChatGPT
• ecommerce
• conversion rates
• future of AI in shopping

Keywords

• AI
• shopping assistants
• ChatGPT
• conversion
• ecommerce
• Instant Checkout

Mentioned in this episode

Organizations: ChatGPT, EMARKETER, Rokt, Spotify, YouTube

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