About this episode

The episode discusses the impact of social media transitioning to television and explores new content formats by social media companies.

In today’s podcast episode, we explore what happens when social media moves from our phones to our living room TV screens, what to make of Meta’s new “Instagram for TV” app, and which formats social media companies might develop beyond short-form video to capture TV audiences. Join Senior Director of Podcasts and host Marcus Johnson, along with analysts Marisa Jones and Emmy Liederman. Listen anywhere, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-social-media-quietly-taking-over-your-living-room-behind-numbers© 2026 EMARKETER

People in this episode

Host: Marcus Johnson

Guests: Marisa Jones, Emmy Liederman

Topics covered

• social media
• television
• digital marketing
• content formats
• Meta
• Instagram for TV

Keywords

• social media
• living room
• Meta
• Instagram for TV
• short-form video
• digital content
• audience engagement

Mentioned in this episode

Organizations: Meta, Instagram, EMARKETER

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