About this episode

The episode discusses the trend of young people engaging in real-world experiences and how brands are adapting to this cultural shift.

In today’s podcast episode, we discuss what the data says about young people actually going out and touching grass, what “logging off” really looks like, whether this trend is a temporary backlash or the beginning of a long-term cultural shift away from screens, and some of the best examples of brands taking note of this trend by creating real-world experiences. Join Senior Director of Podcasts and host Marcus Johnson, Vice President of Content Suzy Davidkhanian, Analyst Paola Flores-Marquez, and Senior Analyst Gadjo Sevilla. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-touch-grass-marketing-how-digital-brands-go-irl-behind-numbers© 2026 EMARKETER…

People in this episode

Host: Marcus Johnson

Guests: Suzy Davidkhanian, Paola Flores-Marquez, Gadjo Sevilla

Topics covered

• digital marketing
• cultural shift
• real-world experiences
• young people
• screen time
• brand engagement

Keywords

• touch grass
• digital brands
• cultural shift
• real-world experiences
• marketing trends
• young people
• screen time

Mentioned in this episode

Organizations: EMARKETER, Rokt, Spotify, YouTube

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