About this episode

The episode discusses Incremental ROAS and its implications for advertisers, featuring insights from Liz Roche of Albertsons Media Collective.

On today’s Cannes Miniseries Podcast, we discuss Incremental ROAS, or iROAS, and unpack the problem it was designed to solve and what advertisers should be doing to evaluate performance. Recorded from the EMARKETER studio at the Cannes Lions International Festival of Creativity, EMARKETER Vice President and Principal Analyst, Sarah Marzano, welcomes Liz Roche, Vice President, Measurement and Media, from Albertsons Media Collective to the discussion. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here:https://www.emarketer.com/content/podcast-albertsons-media-collective-unpacks-mysteries-of-iroas© 2026 EMARKETERAlbertsons Media Collective is a next-generation retail media network rooted in connections, technology and innovation. As the retail media arm for Albertsons…

People in this episode

Host: Sarah Marzano

Guest: Liz Roche

Topics covered

• iROAS
• advertising performance
• Cannes Lions
• retail media
• incremental ROAS

Keywords

• iROAS
• advertising
• performance evaluation
• Cannes Lions
• retail media

Mentioned in this episode

Organizations: Albertsons Media Collective, EMARKETER

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