The Prime Day 2026 Shift: From Treasure Hunt to Savings Strategy | Reimagining Retail
About this episode
The episode discusses the evolving nature of Prime Day and how consumer behavior is changing.
On today’s podcast, we discuss what surprised us most about this year’s Prime Day, how shoppers are approaching the mega-event differently, how Amazon is using technology to make shopping easier—or more complicated—and the biggest lesson for its competitors. Tune in to hear a discussion featuring Vice President of Content and host Suzy Davidkhanian and Principal Analysts Sky Canaves and Zak Stambor. Reports: https://content-na1.emarketer.com/prime-day-2026?_gl=1*1yes21q*_gcl_au*NDI1MjU0MDE2LjE3NzY3MTc1NzcuNzQzNTAwNDcwLjE3ODE1NDAyMDQuMTc4MTU0MDIxMQ..*_ga*OTE2NTYwMDAxLjE2ODk3OTEzNTc.*_ga_XXYLHB9SXG*czE3ODE2MzAyMTEkbzYyJGcwJHQxNzgxNjMwMjExJGo2MCRsMCRoNjAwODQzMDQ2 Subscribe to EMARKETER's newsletters. Go to https://www.emarketer.com/newsletters Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us: advertising@emarketer.com For more information visit: https://www.emarketer.com/advertise/ Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-2026-prime-day-shift-treasure-hunt-savings-strategy-reimagining-retail © 2026…
People in this episode
Host: Suzy Davidkhanian
Guests: Sky Canaves, Zak Stambor
Topics covered
- Prime Day
- Retail Strategy
- Ecommerce Trends
- Consumer Behavior
- Technology in Shopping
Keywords
- Prime Day
- Amazon
- Ecommerce
- Retail
- Consumer Trends
Mentioned in this episode
Organizations: EMARKETER, Amazon
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