Winning the World Cup: Capturing Fans at the World's Biggest Event | In the Game
About this episode
The episode discusses the World Cup's scale, US engagement, sports tourism, and marketing strategies for brands.
On today's podcast episode, we discuss the scale of the World Cup, how many people in the US will engage with the event, whether the World Cup will spark a surge in sports tourism among Americans, and the best ways for brands to capture fans' attention during the tournament (and other major events). Join Senior Director of Podcasts and host Marcus Johnson, Senior Director of Forecasting Oscar Orozco, and Senior Forecasting Analyst Drew Spink. Listen wherever you get your podcasts, or watch on YouTube or Spotify. Get more insights like these with our free, industry-leading newsletters covering advertising, marketing, and commerce. Sign up at emarketer.com/newslettersFollow us on Instagram at: https://www.instagram.com/emarketer/For sponsorship opportunities contact us: advertising@emarketer.comFor more information visit: https://www.emarketer.com/advertise/Have questions or just want to say hi? Drop us a line at podcast@emarketer.com For a transcript of this episode click here: https://www.emarketer.com/content/podcast-winning-world-cup-capturing-fans-world-s-biggest-event-game© 2026 EMARKETER Rokt is the global leader in ecommerce, unlocking real-time relevance in the Transaction…
People in this episode
Host: Marcus Johnson
Guests: Oscar Orozco, Drew Spink
Topics covered
- World Cup
- sports tourism
- fan engagement
- marketing strategies
- event marketing
Keywords
- World Cup
- sports tourism
- fan engagement
- marketing
- advertising
Mentioned in this episode
Organizations: EMARKETER
Places: US
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