About this episode

Mustafa Koita shares his journey of building Koita Milk from scratch without investors.

What does it take to build a brand from scratch—with no investors and no shortcuts? In this episode of Below the Fold, we sit down with Mustafa Koita, founder of Koita Milk, to explore his remarkable journey from defense to dairy. From bootstrapping with his life savings to scaling into 9 countries, Mustafa’s story is packed with lessons in persistence, creativity, and staying true to quality.

People in this episode

Host: Ibrahim Jabri

Guest: Mustafa Koita

Topics covered

• entrepreneurship
• branding
• bootstrapping
• dairy industry
• scaling a business

Keywords

• Koita Milk
• entrepreneurship
• branding
• bootstrapping
• dairy

Mentioned in this episode

Organizations: Koita Milk

More episodes of Below The Fold - Marketing & Advertising Show

• Why Product Placement Is Underrated in MENA with Sarah Sikander · April 20, 2026 · 35 min
• What Actually Works in Hospitality Marketing with Majd Fakhry · January 27, 2026 · 41 min
• The Culture of Being You in Dubai | Saleh Al Breiki · December 9, 2025 · 57 min
• Video Strategy That Converts in 2025 with Reim El Houni · November 18, 2025 · 39 min
• Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 2) · November 10, 2025 · 25 min
• Building Lovin Dubai & the Future of Digital Publishing with Richard Fitzgerald (Part 1) · October 30, 2025 · 29 min

Explore listener stats, chart rankings, contacts and more on the Below The Fold - Marketing & Advertising Show podcast page.