How to Funnel 2.2 Million People with Free Docuseries | Matt Potts & Dillon England

How to Funnel 2.2 Million People with Free Docuseries | Matt Potts & Dillon England

July 10, 2026 · 23 min · Season 5 · Episode 14

About this episode

Matt Potts shares his experience of launching a gut health docuseries under challenging circumstances.

Shipping before you feel ready can either break you or build you, and Matt Potts has lived that line. We talk with Matt, co-owner of Goodness Lover, about the nightmarish and hilarious early days of launching a gut health docuseries from a tiny apartment, complete with a green screen on the wall, a broken computer, and 40,000 registered viewers waiting while they stayed just one episode ahead. The stakes were real, the stress was physical, and somehow the launch worked. From that origi...

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