Fiction vs Nonfiction Book Marketing: What Actually Changes
About this episode
Jenn discusses the differences in marketing strategies for fiction and nonfiction books, emphasizing the importance of understanding reader motivations.
If you write fiction, you’ve probably heard book marketing advice that sounds like it was made for a business author. And if you write nonfiction, you’ve probably looked at BookTok-style marketing and wondered how any of it applies to you. The truth is, fiction and nonfiction book marketing aren’t completely different, but the reason readers buy is. In this episode, Jenn breaks down the distinction that makes marketing advice much easier to evaluate, so you can stop copying tactics that don’t fit your book and start marketing in a way that makes sense for the readers you actually want to reach. Links 90-Day Book Sales System
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- How to Market Your Book Without Sharing Your Personal Life
- Your Book Marketing Isn’t Working. Here’s How to Find the Actual Problem.
- The 90-Day Book Marketing Plan for Authors Starting With No Audience
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