How to Sell More Books Before You Spend a Dollar on Ads

How to Sell More Books Before You Spend a Dollar on Ads

September 1, 2026 · 13 min · Episode 117

About this episode

Jenn discusses how to assess whether slow book sales are due to visibility issues or other marketing factors before investing in ads.

If your book sales are slow, it’s easy to assume the answer is more visibility and start wondering whether Amazon Ads, Facebook ads, or paid book promotion will finally get things moving. But before you spend a dollar on ads, there’s one question you need to answer first: what are the readers who already find your book doing next? In this episode, Jenn explains how to tell whether you truly have a visibility problem or whether something else in your book marketing is stopping readers before they buy. If you’ve been trying to sell more books, grow your audience, improve your book sales, or figure out whether paid advertising is worth it, this episode will help you make a much smarter decision before putting money behind your marketing. Links 90-Day Book Sales System FREE Book Marketing Blueprint

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