20,000 Views. Three Book Sales. Here’s What Went Wrong.
About this episode
This episode discusses the disconnect between visibility and actual book sales in marketing.
Imagine spending $44,000 on a book launch and selling three books. Or generating 20,000 views and walking away with three preorders. Those aren’t hypothetical numbers—and they expose one of the biggest problems in book marketing right now: attention is not the same thing as buyer intent. Authors are constantly told they need more visibility, more followers, more views, more reach, more buzz. But what happens when all of those numbers go up…and book sales don’t? In this episode, we’re unpackin...
Topics covered
- book marketing
- visibility vs buyer intent
- book launch failures
- author success
- sales strategies
Mentioned in this episode
Organizations: Author Marketing Experts
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