What’s In, What’s Out: The Book Marketing Edition
About this episode
This episode discusses the evolving strategies in book marketing, highlighting what should be embraced and what should be discarded.
Every so often, book marketing needs a good cleanout. So in this episode, we’re doing our own book marketing “In & Out” list—the strategies, habits, and author expectations we’re happily carrying forward, and the ones we think need to be shown the door. And yes, we have opinions. Out: stuffing keywords everywhere they’ll fit. Trying to show up on every social media platform because someone told you that you “have to.” Obsessing over follower counts that look impressive but don’t necessari...
Topics covered
- book marketing
- strategies
- author expectations
- social media
- keyword stuffing
More episodes of Book Marketing Tips and Author Success Podcast
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- Bookstore Events Have Changed: What Authors Need to Know
- Why Authors Avoid Marketing—and What’s Really Keeping You Stuck
- What Bestselling Authors Know About Getting Readers to Click Buy
- The Amazon AI Search Update That Could Change Your Book Sales
- Should You Sell Books Direct? The Truth About Leaving Amazon Behind
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