Why Authors Avoid Marketing—and What’s Really Keeping You Stuck
About this episode
This episode explores the reasons why authors procrastinate on marketing their books and addresses the underlying issues such as overwhelm and fear.
If you’ve ever put off your book marketing, disappeared down another research rabbit hole, or told yourself you’ll get serious about promotion after the next book is finished, this episode is for you. And no, we’re not here to call authors lazy. Because what looks like laziness is often something else entirely: overwhelm, uncertainty, perfectionism, fear of making the wrong decision, or simply not knowing what to tackle first. Book marketing has a lot of moving parts, and when everything feel...
Topics covered
- book marketing
- author promotion
- overcoming overwhelm
- fear of marketing
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