Borrowed Buzz: The Smarter Way to Stay Visible Year-Round
About this episode
This episode discusses a smarter approach to book marketing by leveraging timely events to maintain visibility without sounding repetitive.
Books aren’t “news” on their own anymore—and repeating “buy my book” is one of the fastest ways to burn out (and lose your audience’s attention). In this episode, we break down a smarter, more sustainable approach: borrowed buzz—anchoring your marketing to moments people are already paying attention to. Think holidays, awareness months, seasonal shifts, and even quirky observances that give you a natural, timely reason to talk about your book again and again—without sounding repetitive or pus...
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