The Word-of-Mouth Engine: How to Turn Readers Into Your Best Marketing Team
About this episode
This episode discusses how authors can leverage word-of-mouth marketing by building relationships with a small, engaged group of readers.
95% of books are sold through word of mouth—but most authors are still chasing reach instead of building relationships. That’s a problem, especially in a market where social media visibility is unpredictable and ad costs continue to climb. In this episode, we break down the one marketing engine that consistently works: a small, engaged group of readers who genuinely want to see your book succeed. We walk through a simple but powerful reader funnel—how casual readers become fans, how fans beco...
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