Publicity Doesn’t Sell Books: What Authors Get Wrong (and What Works Instead)
About this episode
This episode discusses the misconceptions authors have about publicity and its actual impact on book sales.
Publicity feels like the breakthrough moment every author is chasing—but most big interviews, features, and media hits don’t translate into book sales the way you expect. In many cases, they don’t move the needle at all. In this episode, we unpack what publicity really is—TV, radio, magazines, online media—and why it’s rarely a direct path to sales. The core problem is simple: you’re often putting your book in front of a cold audience with no reason to act right now. Visibility without contex...
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