The Lie Keeping You Underpaid as a Coach

About this episode

Krista Kathleen discusses the common mindset block coaches face regarding the value of their work and how it affects their income.

Krista records post-gym in her “mobile podcast studio” and dives into a mindset block almost every coach faces: “Is what I’m doing actually valuable?” After a coaching student hesitated to charge $50 for a session that focused on something as simple as a grocery list, Krista unpacks why coaches often undervalue their work—and how that thinking keeps them stuck, underpaid, and second-guessing themselves. This is your reminder that coaching isn’t about the topic. It’s about the transformation. In this episode: Why coaches undervalue their work and question if it’s “enough” The real reason even simple conversations can be deeply impactful How to stop assuming and start asking clients what’s actually valuable Why not every client is ready to go deep (and why that’s okay) The importance of charging for your work and trusting your role as a coach 🔗 Apply for the mastermind here → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/mastermind⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗 Learn more about the Born to Coach® Training Academy → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.borntocoach.org/certification⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🔗 DM Krista on Instagram with your favorite takeaway →…

People in this episode

Host: Krista Kathleen

Topics covered

• coaching value
• mindset block
• undervaluation
• client transformation
• charging for services

Keywords

• coaching
• undervalue
• mindset
• transformation
• charging
• clients

Mentioned in this episode

Organizations: Born to Coach

More episodes of Born to Coach®️

• From Hustle to Higher Guidance: How I bring Spiritual Practices into my Business · June 6, 2026 · 1h 2m
• What the Costa Rican jungle taught me about authenticity and business · May 27, 2026 · 1h 31m
• From Victim to Creator: how to help your clients escape their drama triangle · May 13, 2026 · 30 min
• I’m Done People-Pleasing My Way Through Business...and you should too · May 6, 2026 · 34 min
• The Boundaries Your Coaching Business Is Begging For · April 16, 2026 · 37 min
• How to upsell your coaching offers so clients can keep working with you · April 7, 2026 · 19 min