387: Old Grand-Dad Legacy & Beam's High-Proof Revolving Door: Tasting & Brand Strategy
About this episode
Jake and Scott explore the history and evolution of Old Grand-Dad bourbon, discussing its tasting notes and brand strategy under Jim Beam.
Old Grand-Dad is a titan among budget bourbons, known for its punchy, high-rye mash bill. But the brand is evolving. In this episode, Jake and Scott dive into the deep history of Old Grand-Dad, tracing it from the 1800s through its current era under the Jim Beam umbrella. We explore the expanded lineup, from the standard 7-year bottled-in-bond to ultra-premium, age-stated releases like the rare 16-year. The core of this discussion, however, centers on the beloved 114 proof and the launch of the new signed single barrel variant. Can aging hide the signature OGD profile? Does Beam’s extensive line expansion threaten its core brands? We break down tasting notes, discuss warehouse terroir, and offer recommendations for all levels of bourbon explorers navigating this crowded, complex market. 🌐 Visit Our Website: https://www.bourbonlens.com 👕 Get Your Bourbon Lens Merch: https://www.bourbonlens.com 💬 Join Our Discord Community: https://www.bourbonlens.com ⏱️ TIMESTAMPS 00:00 - Welcome and overview of bourbon topics 00:28 - Trip to the Clermont Supper Club 01:22 - The experience at Clermont Supper Club and community vibe 02:15 - Food, cocktails, and the immersive bourbon events 03:17…
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