Audacious with Mark Schaefer: How Humans Win in an AI World

About this episode

Mark Schaefer discusses his book 'Audacious' and how to thrive in an AI-driven marketing landscape.

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be "audacious" in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death's disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you're a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice…

People in this episode

Host: Roger Dooley

Guest: Mark Schaefer

Topics covered

• AI in marketing
• branding strategies
• personal branding
• organizational culture
• creativity
• content marketing

Keywords

• AI marketing
• branding
• creativity
• personal branding
• marketing strategies
• content creation

Mentioned in this episode

Organizations: Liquid Death, businessesgrow.com

Books & works: Audacious

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