iMotions, Affectiva and Neuromarketing with Peter Hartzbech

About this episode

Peter Hartzbech discusses iMotions' biosensor software platform for studying human behavior.

This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D, packaging design, and shopper insights using techniques that go beyond traditional surveys to measure emotional responses. By integrating Affectiva's technology, iMotions can now offer scalable solutions for market research, including facial expression analysis, head pose, and attention metrics. Imotions is working towards a SaaS model where clients can easily conduct online studies with features like webcam-based eye tracking and respiration measurement. The company focuses on providing high-quality raw data and proven methodologies, allowing clients to integrate various behavioral science concepts…

People in this episode

Host: Roger Dooley

Guest: Peter Hartzbech

Topics covered

• neuromarketing
• biosensors
• human behavior
• market research
• emotional responses
• academic research

Keywords

• iMotions
• neuromarketing
• biosensors
• human behavior
• Affectiva
• market research
• emotional responses

Mentioned in this episode

Organizations: iMotions, Affectiva

Places: Copenhagen, world's top 100 universities

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