How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

How To Make People Buy with Thomas Zoega Ramsoy - Brainfluence

From Brainfluence by Roger Dooley

November 19, 2025 · 33 min · Episode 421

About this episode

Roger Dooley interviews Thomas Ramsoy about neuromarketing and consumer behavior insights from his book.

In this episode of Brainfluence, Roger Dooley is joined by Thomas Ramsoy, CEO and founder of Neurons, to discuss the evolving fields of neuromarketing and consumer neuroscience. Thomas Ramsoy shares insights from his book, "How to Make People Buy," which delves into the science behind what drives consumer behavior—emphasizing that genuine engagement, interest, and desire are far more effective than manipulation or trickery. He highlights how the understanding of unconscious decision-making, micro-decisions, and behavioral design is transforming the way marketers approach their craft. The conversation also covers the practical implications of neuroscience and AI in marketing, including the importance of capturing attention within the first second of a digital ad and avoiding common design pitfalls such as the "corner of death." Thomas Ramsoy explains how AI is making neuromarketing tools and insights more accessible to businesses of all sizes, enabling more precise prediction and optimization of campaigns. By integrating neuroscience methods and advanced machine learning models, companies can diagnose and improve their customer engagement strategies while keeping ethical…

People in this episode

Host: Roger Dooley

Guest: Thomas Ramsoy

Topics covered

  • neuromarketing
  • consumer neuroscience
  • behavioral design
  • AI in marketing
  • customer engagement

Keywords

  • neuromarketing
  • consumer behavior
  • AI
  • marketing strategies
  • engagement

Mentioned in this episode

Organizations: Neurons, Amazon

Books & works: How to Make People Buy

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