Campaign Catch Up!
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
May 11, 2026 · 25 min · Season 4 · Episode 8
About this episode
The episode discusses ongoing marketing campaigns and brand strategies for 2026.
Campaign catch up and the beauty of a simplified position! Some of the popular campaigns that Mark and Lorraine discussed last season are continuing their efforts into 2026. Back for round two is Sydney Sweeney with American Eagle and Walter Goggins with Walmart’s “Who Knew” campaign! Another brand seeing huge success is Starbucks, thanks to CEO, Brian Niccol, who has successfully enforced his “Back to Starbucks” plan. Tune in to this week’s episode of Brand Shorthand to hear the latest...
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- campaigns
- marketing strategies
- brand success
- business updates
- advertising
Keywords
- campaign catch up
- Sydney Sweeney
- Walmart
- Starbucks
- Brian Niccol
Mentioned in this episode
Organizations: American Eagle, Walmart, Starbucks
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