About this episode

Mark and Lorraine discuss recent brand rivalries and strategies for businesses to compete effectively.

Coke vs. Pepsi and McDonald’s vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in 2026, the strategy behind going against a rival, and tips and tricks for businesses to play to win against their competition. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.

More episodes of Brand Shorthand

• Campaign Catch Up! · May 11, 2026 · 25 min

Explore listener stats, chart rankings, contacts and more on the Brand Shorthand podcast page.