Playing to Win in Brand Rivalries
From Brand Shorthand by Mark Vandegrift and Lorraine Kessler
May 26, 2026 · 30 min · Season 4 · Episode 9
About this episode
Mark and Lorraine discuss recent brand rivalries and strategies for businesses to compete effectively.
Coke vs. Pepsi and McDonald’s vs. Burger King. These big brand rivalries are nothing new to the marketing world. This week on the Brand Shorthand podcast, Mark and Lorraine dive into some recent brand battles in 2026, the strategy behind going against a rival, and tips and tricks for businesses to play to win against their competition. Join Mark and Lorraine for 30-ish as they discuss all things marketing, advertising, and of course … positioning.
People in this episode
Hosts: Mark Vandegrift, Lorraine Kessler
Topics covered
- brand rivalries
- marketing strategy
- advertising
- competition
- business tips
Keywords
- Coke
- Pepsi
- McDonald’s
- Burger King
- brand strategy
- marketing
- competition
Mentioned in this episode
Organizations: Coke, Pepsi, McDonald’s, Burger King
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