EP 47: How GoodRx turns savings into brand loyalty
About this episode
This episode explores how GoodRx transforms the pharmacy experience into one of trust and loyalty for consumers.
Great brands don’t just promise value; they prove it where it matters most. In healthcare, that moment happens at the pharmacy counter, where millions of Americans face a confusing and often emotional question: What is this medication going to cost me today? Episode 47 explores how GoodRx is transforming that moment from anxiety into confidence. The company has built a brand on trust, clarity and humanity, showing that when people feel in control of their healthcare decisions, loyalty follows. It’s a powerful case study in how simplifying real-world complexity can unlock massive brand value. In this episode, Joe Kayata and guest host Mary Sadlier sit down with David Graziano, Head of Retail Network for GoodRx, to examine how a company that does not manufacture drugs, own pharmacies or operate insurance plans became one of the most recognized healthcare brands in America. With more than a decade of healthcare marketing experience, including seven years at CVS Health, David reveals how GoodRx builds partnerships, removes friction and keeps consumers at the center of every decision. GoodRx was created to fix a critical moment: when a patient discovers the cost of their medication…
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