EP 53: Heartbreak Hill to global thrill: The Boston Marathon brand
About this episode
The episode explores the evolution of the Boston Marathon as a global brand while maintaining its local roots.
The Boston Marathon is one of the most iconic and enduring brands in sports. On this episode of Brand Slam, presented by (add)victory, the sports marketing division of (add)global, hosts Steve Rosa and Joe Kayata sit down with Scott Stover, Chief Marketing Officer of the Boston Athletic Association (B.A.A.), to explore how the Boston Marathon has evolved into a global brand while staying true to its Boston roots. With “Marathon Monday” fast approaching, Stover breaks down what has kept the brand strong for 130 years. He points to its deep connection to the city and its traditions, as well as its ability to resonate with a worldwide audience. The conversation looks at the heart of the Boston Marathon, including how it maintains its prestige while still feeling accessible and why qualifying continues to represent one of the most meaningful accomplishments in sports. Stover also shares how sponsorships like Bank of American’s role of Presenting Partner help amplify the event’s impact as not just as a race, but as a major economic and cultural moment for Boston. Beyond competition, the episode highlights the Marathon as both a platform for storytelling and purpose and one of the…
More episodes of Brand Slam Podcast
- EP 52: Going global: Baseball’s resurgence story with Dan Duquette
- EP 51: Slides, swagger and Shark Tank: The ISlide story
- EP 50: Broadcasting gold: Kathryn Tappen & Team USA’s historic wins on ice
- EP 49: Betting on the brand: How DraftKings stands out in a crowded game
- EP 48: The Dodgers’ dynasty blueprint with GM Brandon Gomes
- EP 47: How GoodRx turns savings into brand loyalty
Explore listener stats, chart rankings, contacts and more on the Brand Slam Podcast podcast page.